1. Load Source Workbooks
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Upload the required files, then select “Load and Build Dashboards.”
Production Performance Dashboard
Evaluates mission performance, historical change, and market opportunity by battalion, company, and station.Selected FY Volume Mission Achievement
—(— of —)
Combined Regular Army and Army Reserve
Regular Army Total
—(— of —)
Army Reserve Total
—(— of —)
Areas to Sustain
At/Above Threshold
—
Areas to Improve
Below Threshold
—
Production vs Mission Trend
Select an organization and time period to view the trend.Lower Unit Mission Achievement Comparison
Select an organization and time period to compare subordinate units.Historical Performance Comparison
Compares the most recent selected fiscal year with the historical average of the same period across earlier selected fiscal years.Battalion |
Company |
Station |
Period |
Historical FYs |
Avg Mission (MSN) |
Avg Production (PROD) |
Avg Mission Achieved % |
Latest FY |
Latest Mission (MSN) |
Latest Production (PROD) |
Latest Mission Achieved % |
Δ Mission |
Δ Production |
Δ Mission Achieved |
Performance Focus |
Potential Assessment |
Recommendation |
|---|
Production Performance Analysis Snapshot
Load files to generate sustain and improvement insights.
Demographics Dashboard
Uses Census Bureau data and segmentation context to support recruiting-area interpretation.Matched Demo Rows
—
Selected battalion/company/station/ZIP
Population 16+
—
If present in filtered records
Labor Force Signal
—
If present in filtered records
Median Income Signal
—
If present in filtered records
Demographic Marker Counts
Demographic Findings
Load files to generate demographic findings.
Segmentation Insights
Load segmentation data to generate segmentation insights.
Top Segmentation Distribution
Demographic Detail
| Company | Station | ZIP | Marker | Estimate | Percent | MOE | Implication |
|---|
Out of Area Contracts Dashboard
Contracts taken from outside the assigned area and contracts lost from the assigned area.Total OAC Contracts
—
Contracts taken
Low Loss Stations
—
Lower local leakage
Average OAC %
—
Filtered set
High Loss Stations
—
Likely market leakage
Contracts Taken vs Lost
OAC Findings
Load the OAC workbook to generate findings.
OAC Detail
| Company | Station | Total Contracts | OAC Contracts | OAC % | Total from Area | Lost Contracts | Loss % | Assessment |
|---|
Recruiting Hotspots Dashboard
Combines uploaded recruiting-market data with live Census, event, place, local-calendar, and local-web discovery sources to identify prospecting opportunities by battalion, company, and station.Top Opportunity ZIP
—
Market + youth opportunity
Estimated 17–24 Population
—
Across scored ZIPs
Upcoming Events
—
Next 120 days
Physical Hotspots
—
Public prospecting locations
Worker mode can combine Ticketmaster, Geoapify, local/official web calendars, Localist/CivicPlus pages, and GDELT while keeping provider keys out of this HTML.
Ready.
Census, GDELT, and the OpenStreetMap fallback do not require a key. Configure the Worker for enhanced local-event discovery.
Census
GDELT
OSM fallback
Ticketmaster optional
Geoapify optional
Local Web via Worker
Recruiting Opportunity Map
Select a scope and refresh live hotspots.Top Recommended Hotspots
Live recommendations will appear here after a search.
Hotspot Opportunity Detail
Rank |
Type |
Name |
Date |
Planning Horizon |
Category |
Battalion |
Company |
Station |
ZIP |
Est. 17–24 |
Army Share |
Market Contracts |
Opportunity Score |
Why It Ranks |
Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No live hotspot results yet. | |||||||||||||||
Event/place appeal is a planning heuristic, not verified attendee age. Census 17–24 is estimated from ACS age bands. Local-web discoveries are source leads and should be verified with the linked organizer/site before scheduling recruiter support.
How the Hotspot Score Works
Recruiting Market OpportunityUses the uploaded Volume market-share data, emphasizing active markets where Army share leaves room for additional penetration.
Estimated Youth OpportunityUses live Census ACS ZIP-level age estimates. Age 17 is approximated from the 15–17 age band and combined with ages 18–24.
Local Event DiscoveryWorker mode can combine major events with official/local calendars, Localist/CivicPlus pages, local media leads, and general web discovery so community events are not limited to ticketing platforms.
Planning HorizonsDated events are classified into 0–30, 31–60, 61–90, 91–120, 121–180, and 181–365 day planning buckets. Static places remain recurring prospecting hotspots.
3-Page Intelligence Summary Preview
Preview the battalion overview, company overview, and station overview before export.BATTALION OVERVIEW
Quarterly Intelligence Summary
BLUF: Load the recruiting files to generate the battalion-level summary.
Market Share
Market Potential
Market-potential analysis will appear here.
Demographics / OAC / Segmentation
Demographic, segmentation, and OAC analysis will appear here.
COMPANY OVERVIEW
All companies within selected battalion
BLUF: Company comparison will populate after data load.
Top Performing Companies
Company performance highlights will appear here.
Companies Requiring Focus
Company risks and gaps will appear here.
Recommendations
Recommended actions will appear here.
STATION OVERVIEW
Stations doing well, stations needing improvement, and missioning/marketing actions
BLUF: Station-level findings will populate after data load.
Stations Doing Well
Positive station examples will appear here.
Stations Needing Improvement
Improvement priorities will appear here.
Missioning and Marketing Recommendations
Station recommendations will appear here.